- keep it short, not too long
- clearly structured in short paragraphs - 1 paragraph per idea / link /concept
- keep paragraphs similar lengths
- do what you can to catch the reader's eye
- space between contents
- only center a title or a poem/song lyrics, etc.
- justify a text
- links: not the url but just a clickable word
- links integrated into the text
- use of colors to catch reader's attention, to organize, to define titles and content, but use yellow, orange, red and pink sparingly on a white background as they're difficult to read
- check the size with a preview before publishing
- use bullet points for lists
To sum up: make it readable. English is a writer-responsible language, i.e. you, writer, are responsible for making what you write easy for your reader to read.
Hope this helps!
Sarah
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