Monday, May 11, 2009

Facebook Beacon


Beacon is a part of Facebook's advertisement system that sends data from external websites to facebook. Beacon is a software that:

- notifies activities or purchases made on facebook's partner websites;

- notifies activities or purchases made in facebook to partener websites;

- shares your account information with targeted advertisers;

- allows targeted websites to publish advertisemets in your facebook page.

It is possible to prevent these third-party sites from using your personal information by clearing al Facebook cookies from the browser after having explicitly logged-off.

We found out in the Merriam-Webster online dictionary that 'beacon' means lighthouse or also a light in the dark so it is a kind of ironic use of the word.

Useful links:
How to block Facebook Beacon! unfortunately IT IS IMPOSSIBLE to do it from an Italian Facebook profile.

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